Top Ten Secrets of Search Engine Wizardsn this special report, you are about to learn the top ten tips we use to promote our client Web sites to the top of the search engine rankings. There are many factors
that influence your search engine position however, failure to pay attention to these ten little details will almost guarantee you a poor position in the search engines results...no matter how wonderful your site or site content is. Chances are, if you already have a Web site in place, and you have not made a specific effort to optimize your site for search engines, you need to implement these tips and then watch your search engine positions rocket upward towars the first page.
Tip #1: Include Keywords In The Page Title
The title tag of a Website page is, the text that appears between the <title> and </title> tags in the HTML portion of your page ‘header’. This text is one of the most important items on your page. In fact, our estimates are that it is ten (10) times or more important than the actual text content on the same page!
Yet despite the overwhelming importance of
this tag, almost 90% of the people that initialy start working with workfromhomesystems.com don't even have their selected keywords in their home page title tag! Instead, we more often than not find that they have placed their company name in the page title, “BioTech, Inc.”
Regardless of the fact that BioTech actually sells, for example, surgical heart implants, a search engine will read the page title tag
and decide the following:
"Okay, this site is about BioTech"
...and that's the extent of what will be used to index or categorize the paget. The actual topic – surgical heart implants -- never even enters the search engine ranking equation. This is as close to a worse case scenario as you can get.
We have clients like BioTech who often call us and tell us something like:
"Why aren't we number one for surgical heart implants? We are hands down the world's largest distributor! What is wrong with the search engine"
The answer is of course, that not one single search engine has psychic powers. Unless you actually tell a search engine what you are all about, your search engine position for the terms you need good position for will be non-existant. This does sounds simple, right? Check your own site page titles right now: you may be surprised to discover that you don't have your most important keywords in your title, either.
Fortunately for us all, poorly implemented title tags an easy one to fix. To fix this one, you simply need to know a little HTML programming, edit your Web pages to include your most important keywords in the title. Now you will have a much better chance at a favorable position for those keywords.
But there's more to it, of course...