Mike and Marci are operating a very successful fine fragrance business from the comfort of their home office. Marci uses a clever
newsletter and free online discussion boards to generate repeat as well as new business.
Mike and Marci came to me back in 2004 originally to help them create an Internet presence for their new traditional leased storefront. We built them a complete online shopping cart, loaded their product catalog and worked with them to earn good search engine rankings in Google for many of the popular lines of fragrances that are offered.
Marci turned her love and nose for fine fragrances into a business that she loved owning and operating. Marci and Mike manage the Web site sales that continue to bring in new e-business. So what started out as an e-commerce has actually grown into a five year Internet marketing project that eventually out-sold the retail storefront. Some of the services that I provided Mike and Marci were:
- Graphic Layout and Storefront design
- Shopping Cart Setup and Maintenance
- Web Site Search Engine Optimization
- One-on-One Internet Marketing Consultation
- Google AdWords Campaign Design
- Shopping Cart Support Services
Mike and Marci are very happy with the new look of their Web site and the new design makes it easy to announce new products and have on-demand promotions. Careful attention to the Google AdWords advertising campaign
design and budget and some well done search engine optimization, has earned their online badge storefront a first page position on Google for many of the special and hard to find fragrances offered.
Search Engine Optimization:
WebPosition Pro 4
Web page Design:
Opt-in Mail list Management:
Scot’s Mail List