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Project Description Mike and Marci are operating a very successful
fine fragrance business from the comfort of their home office. Marci uses a clever newsletter and free online discussion boards to generate repeat as well as new business.
Mike and Marci came to me back in 2004 originally to help them create an Internet presence for their new traditional leased
storefront. We built them a complete online shopping cart, loaded their product catalog and worked with them to earn good search engine rankings in Google for many of the popular lines
of fragrances that are offered.
Marci turned her love and nose for fine fragrances into a business that she loved owning and operating. Marci and Mike manage
the Web site sales that continue to bring in new e-business. So what started out as an e-commerce has actually grown into a five year Internet marketing project that eventually out
-sold the retail storefront. Some of the services that I provided Mike and Marci were:
- Graphic Layout and Storefront design
- Shopping Cart Setup and Maintenance
- Web Site Search Engine Optimization
- One-on-One Internet Marketing Consultation
- Google AdWords Campaign Design
- Shopping Cart Support Services
Project Results Mike and Marci are very happy with the new look of their Web site and the new design makes it easy to announce new products and have on-demand
promotions. Careful attention to the Google AdWords advertising campaign design and budget and some well done search engine optimization, has
earned their online badge storefront a first page position on Google for many of the special and hard to find fragrances offered.
Project Tools
Graphic Design: PaintShop Pro
Search Engine Optimization: WebPosition Pro 4
Hosting: Hostasaurus.com
Shopping Cart: Miva Merchant
Advertising: Google Adwords
Web page Design: NetObjects Fusion
Opt-in Mail list Management: Scot’s Mail List
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