IN THIS ISSUE

• Feature: The Truth About Opt-In Email and accessing 11.3 Million Shoppers for free!
• Wizard Tips: Five Mastermind POWER Tips For Better Autoresponder And Opt-In Email List Response.

THE TRUTH ABOUT OPT-IN EMAIL.

EMAIIL STATISTICS...
•Jupiter Communications reports that email marketing will become a $11.3 billion business by 2010.

• Over 50% of consumers were communicating via email by 2001 according to Forrester Research.
• eMarketer reported that by year-end 2001, there were 111 million email users.
• Email volume has already eclipsed postal mail.

Obviously with startling statistics like this – email should be a major part of your online and off-line marketing strategies.

USING EMAIL
The power of email marketing is truly the “killer app” of the Internet. It is totally revolutionizing direct marketing. Just by sending out a simple email – you have the power to create cash on demand. Imagine, anytime you need more money, you just hit SEND!

Click…Send…Make Money!

No wonder I love email marketing and who wouldn’t when you consider all these incredible benefits:

• Instant Results. Minutes after sending out your email campaign you can start seeing responses and orders.
• Low cost. No printing, no postage, no mail house charges. Email is nearly free to send out!
• Testing on the go. How fast do you want to see results? Instead of waiting weeks for responses and test results – you’ll have them in hours. Now, you can make smarter decisions sooner.
• Quick to create. You could whip out an email in just an hour or two as opposed to weeks in the “offline” world.
• High response rates. It’s not unusual for email campaigns to get 5%, 10%, 15%, even 50% response rates. Something that’s almost unheard of in direct mail.

THE TRUTH ABOUT “OPT-IN” AND “PERMISSION” EMAIL MARKETING

If you’ve been on the Net for anytime, I’m sure you’ve heard of spam. That’s the name for unsolicited commercial email. Mostly the kind of “get rich quick” and “send me a dollar” pyramid schemes that find their way into your inbox.

Many short-term minded marketers feel that since email is practically free they can send out thousands and thousands of emails hoping for a handful of sales while dealing with the risks involved. I don’t think that’s a good idea.

You see, there is a big difference between permission email marketing and spamming. I’m not talking about using software that can harvest emails addresses from the Web or even those CD-roms with “10 million email addresses” floating around. The fact is, without getting permission you are just sending out spam and that will land you in some big trouble.

I’ve seen sites shutdown, ISP’s cancelled and people basically being “blackballed” from the Internet community. Trust me, it’s not pretty. In fact, there is new legislation pending that will make spamming illegal. So not only will you have all kinds of angry prospects – but you could also end up with severe penalties against you.

Why would you want to put yourself through any of that?

There’s no point because getting permission is easy once you start using the strategies I’ll be sharing with you on page two of the newsletter.

SHOPPERS CHECK IN BUT THEY DON’T CHECK OUT

In this free informative report, learn why some of your “shoppers check in, but don't check out.” The phrase refers to something more important to home based Internet retailers: shopping cart abandonment.

That is, potential customers who choose a product but for unknown reasons, decide to leave the online shopping experience without making the purchase.

Discovering ‘why’ is important but not always easy. Use this report to determine if your storefront is doing everything it should be to improve shopper buying ratios and lower abandoned cart statistics.

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